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Our Story In 100 Words

Direct Primary Care: Our Solution

For Physicians

Primary Care Physicians are fed up with insurance and needing to code & bill every visit. Every minute they spend typing at a computer is a minute they cannot spend with a patient. DPC allows physicians to have much more time with patients and practice preventative healthcare with better economic outcomes for their practice.

For Employers

Businesses across the United States are all struggling with the rising cost of Health Insurance. By giving employees unlimited access to primary care, DPC is proving outcomes that not only give higher quality healthcare to employees, but it vastly reduces the number of claims on health insurance plans.

For Patients

If you long for a time when your physician could spend more than 10 minutes with you during your visit and takes proactive steps to help you be healthier, you’ll be thrilled to join Strada Healthcare! We view the patient-physician relationship as the most important aspect of Direct Primary Care, and we believe that our single focus should be to help you reach your healthcare goals.

DPC Has Incredible Momentum

The Direct Primary Care movement is growing rapidly with thousands of locations and physicians across the United States who are challenging the status quo.

The below map is sourced from DPC Frontier.

Our Leadership Team

Joel Bessmer, MD

Chief Medical Officer

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A native of Plainview, NE, Dr. Bessmer is passionate about providing the highest quality of health care to the Nebraska community. He is the Medical Director of Strada Healthcare and the founder of Members.MD. Strada Healthcare has been his dream and his mission is to save primary care. He believes Direct Primary Care can do just that and he is a tireless advocate for this type of practice.

Dr. Bessmer is a Fellow of the American College of Physicians. After completing his medical education, he joined the UNMC faculty in 1997, serving as associate professor of internal medicine, associate director of the internal medicine residency program, co-director of the UNMC medicine/ pediatrics residency program and medical director for UNMC Physicians Turner Park Clinic and Baker Place Clinic.

Dr. Bessmer and his wife ​Kathy have sixteen children, and the family loves to spend time on their farm near Blair.​

Lisa Fisher

Director of Operations

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Lisa is an experienced healthcare professional skilled in clinic operations, disease management, case management, quality of care, and provider relations. Lisa makes sure that the entire experience at Strada Healthcare is positive for our doctors, our employees and especially our patients. Lisa has a Master’s degree in Healthcare Administration from Bellevue University and resides with her family on their acreage in Council Bluffs.

Ryne Bessmer

Director of Growth

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Coming soon!

Molly Ferris

Director of Patient Experience

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Molly is a former Emergency Room nurse who likes to help others stay healthy instead of treating them when it's too late. She loves Direct Primary Care because it preserves the patient-provider relationship. Molly graduated from the Accelerated Nursing Program at Creighton University after spending years as a television reporter. She and her husband Jeff have three great kids, a corgi and two cats and she lives in Midtown Omaha.

Lucy Barie

Account Manager

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Lucy joined Strada’s corporate team in 2019. Originally from Lincoln, Lucy graduated with a degree in psychology from Nebraska Wesleyan in 2016. As our Accounts Manager, Lucy works tirelessly with our Directory of Growth, Operations, and Members Services to ensure our employer groups are getting all the support and information they need. She helps HR departments in enrolling members, cost analysis, and organizing health fairs. Her ideal day starts with coffee and involves anything outside: hiking, biking, landscaping, and many other fun -ing things. Lucy is currently fixing up her 100-year-old house and trying to paint as many things pink as her roommate will let her.

Morgen Rose

Member Services

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Morgen graduated in 2016 with a BA in Latin, so obviously decided to get into the healthcare sector. She answers Strada’s main phone line and is the liaison between Strada members and Strada providers. If she’s not solving a crossword puzzle at her desk, you can find her watering all the plants she’s brought into the office or dreaming up new ways to make member experience more magical. Morgen resides in Omaha with her 3-year old dog, Ben, her 9-year old cactus, Virgil, and (for a day) a bird that got stuck in her apartment. She has been frequently spotted playing Bingo and dominating Trivia in the Benson area.

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