About - Strada Healthcare
Get Started


Our Story In 100 Words

Direct Primary Care: Our Solution

For Physicians

Primary Care Physicians are fed up with insurance and needing to code & bill every visit. Every minute they spend typing at a computer is a minute they cannot spend with a patient. DPC allows physicians to have much more time with patients and practice preventative healthcare with better economic outcomes for their practice.

For Employers

Businesses across the United States are all struggling with the rising cost of Health Insurance. By giving employees unlimited access to primary care, DPC is proving outcomes that not only give higher quality healthcare to employees, but it vastly reduces the number of claims on health insurance plans.

For Patients

If you long for a time when your physician could spend more than 10 minutes with you during your visit and takes proactive steps to help you be healthier, you’ll be thrilled to join Strada Healthcare! We view the patient-physician relationship as the most important aspect of Direct Primary Care, and we believe that our single focus should be to help you reach your healthcare goals.

DPC Has Incredible Momentum

The Direct Primary Care movement is growing rapidly with thousands of locations and physicians across the United States who are challenging the status quo.

The below map is sourced from DPC Frontier.

Our Leadership Team

Joel Bessmer, MD

Chief Medical Officer

Show bio

A native of Plainview, NE, Dr. Bessmer is passionate about providing the highest quality of health care to the Nebraska community. He is the Medical Director of Strada Healthcare and the founder of Members.MD. Strada Healthcare has been his dream and his mission is to save primary care. He believes Direct Primary Care can do just that and he is a tireless advocate for this type of practice.

Dr. Bessmer is a Fellow of the American College of Physicians. After completing his medical education, he joined the UNMC faculty in 1997, serving as associate professor of internal medicine, associate director of the internal medicine residency program, co-director of the UNMC medicine/ pediatrics residency program and medical director for UNMC Physicians Turner Park Clinic and Baker Place Clinic.

Dr. Bessmer and his wife ​Kathy have sixteen children, and the family loves to spend time on their farm near Blair.​

Lisa Fisher

Director of Operations

Show bio

Lisa is the brain behind the heart of Strada. Trained as a nurse with a Master’s Degree in Healthcare Administration, she ensures that the entire experience at Strada Healthcare is positive for our doctors, our employees, and especially our patients. Her expertise in the world of insurance and clinic operations stems from her successful career in BlueCross BlueShield as well as Think in Omaha, Nebraska. Throughout her years at Strada, Lisa has proved that there is no question that cannot be answered and no solution that cannot be reached with dedication, hard work, and a little imagination. Lisa lives on a small homestead farm in Council Bluffs, Iowa.

Ryne Bessmer

Director of Growth

Show bio

Ryne is an Omaha native with a passion for healthcare policy and reform. He leads all growth initiatives for Strada Healthcare and develops DPC partnerships with employers, health insurance advisors, and anyone who is passionate about healthcare.

Lucy Barie

Account Manager

Show bio

Lucy joined Strada’s corporate team in 2019. Originally from Lincoln, Lucy graduated with a degree in psychology from Nebraska Wesleyan in 2016. As our Accounts Manager, Lucy works tirelessly with our Directory of Growth, Operations, and Members Services to ensure our employer groups are getting all the support and information they need. She helps HR departments in enrolling members, cost analysis, and organizing health fairs. Her ideal day starts with coffee and involves anything outside: hiking, biking, landscaping, and many other fun -ing things. Lucy is currently fixing up her 100-year-old house and trying to paint as many things pink as her roommate will let her.

Morgen Rose

Member Services

Show bio

Morgen graduated in 2016 with a BA in Latin, so obviously decided to get into the healthcare sector. She answers Strada’s main phone line and is the liaison between Strada members and Strada providers. If she’s not solving a crossword puzzle at her desk, you can find her watering all the plants she’s brought into the office or dreaming up new ways to make member experience more magical. Morgen resides in Omaha with her 3-year old dog, Ben, her 9-year old cactus, Virgil, and (for a day) a bird that got stuck in her apartment. She has been frequently spotted playing Bingo and dominating Trivia in the Benson area.

Kelly Chase

Director of Marketing and Advertising

Show bio

Kelly is an Omaha native who graduated from Creighton University in 2016 with a bachelor's degree in PR and Advertising. Kelly joined the Strada Healthcare team in 2021, coming from an advertising agency as the Social Media Manager. There, she worked with healthcare clients, leading social media strategies and copywriting for various marketing campaigns. She is excited to grow in this new chapter, where her goal is to help Strada Healthcare grow by breathing new life into the social media channels and other digital and print marketing materials. She has led several marketing initiatives at Strada and is going "heads-down" to find more growth opportunities.

Signing Up Only Takes A Few Minutes!