About - Strada Healthcare
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Our Story In 100 Words

Direct Primary Care: Our Solution

For Physicians

Primary Care Physicians are fed up with insurance and needing to code & bill every visit. Every minute they spend typing at a computer is a minute they cannot spend with a patient. DPC allows physicians to have much more time with patients and practice preventative healthcare with better economic outcomes for their practice.

For Employers

Businesses across the United States are all struggling with the rising cost of Health Insurance. By giving employees unlimited access to primary care, DPC is proving outcomes that not only give higher quality healthcare to employees, but it vastly reduces the number of claims on health insurance plans.

For Patients

If you long for a time when your physician could spend more than 10 minutes with you during your visit and takes proactive steps to help you be healthier, you’ll be thrilled to join Strada Healthcare! We view the patient-physician relationship as the most important aspect of Direct Primary Care, and we believe that our single focus should be to help you reach your healthcare goals.

DPC Has Incredible Momentum

The Direct Primary Care movement is growing rapidly with thousands of locations and physicians across the United States who are challenging the status quo.

The below map is sourced from DPC Frontier.

Our Leadership Team

Joel Bessmer, MD

Chief Medical Officer

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A native of Plainview, NE, Dr. Bessmer is passionate about providing the highest quality of health care to the Nebraska community. He is the Medical Director of Strada Healthcare and the founder of Members.MD. Strada Healthcare has been his dream and his mission is to save primary care. He believes Direct Primary Care can do just that and he is a tireless advocate for this type of practice.

Dr. Bessmer is a Fellow of the American College of Physicians. After completing his medical education, he joined the UNMC faculty in 1997, serving as associate professor of internal medicine, associate director of the internal medicine residency program, co-director of the UNMC medicine/ pediatrics residency program and medical director for UNMC Physicians Turner Park Clinic and Baker Place Clinic.

Dr. Bessmer and his wife ​Kathy have sixteen children, and the family loves to spend time on their farm near Blair.​

Lisa Fisher

Director of Operations

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Lisa is the brain behind the heart of Strada. Trained as a nurse with a Master’s Degree in Healthcare Administration, she ensures that the entire experience at Strada Healthcare is positive for our doctors, our employees, and especially our patients. Her expertise in the world of insurance and clinic operations stems from her successful career in BlueCross BlueShield as well as Think in Omaha, Nebraska. Throughout her years at Strada, Lisa has proved that there is no question that cannot be answered and no solution that cannot be reached with dedication, hard work, and a little imagination. Lisa lives on a small homestead farm in Council Bluffs, Iowa.

Ryne Bessmer

Director of Growth

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Ryne is an Omaha native with a passion for healthcare policy and reform. He leads all growth initiatives for Strada Healthcare and develops DPC partnerships with employers, health insurance advisors, and anyone who is passionate about healthcare.

Will Baker

Regional Account Manager

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Will Baker joined the Strada team in 2020 in the spike of the pandemic as a COVID-19 Test Coordinator. Will impressed the team with this ability to handle the stress of managing 60-75 COVID-19 tests and results each day. Now as Strada's Regional Account Manager, Will helps our clients and their employees, as well as individuals, navigate through the world of Direct Primary Care. Will is a perfect fit for the job, as he always has a smile on his face and a joke waiting to tell. In his free time, Will tends to his garden of radishes, peppers, tomatoes, cucumbers, and more. He likes to feel connected with nature, and enjoys working out outside when we can. You can catch Will outside gardening or working out, or inside cracking jokes and wearing funny socks!

Morgen Rose

Member Services

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Morgen graduated in 2016 with a BA in Latin, so obviously decided to get into the healthcare sector. She answers Strada’s main phone line and is the liaison between Strada members and Strada providers. If she’s not solving a crossword puzzle at her desk, you can find her watering all the plants she’s brought into the office or dreaming up new ways to make member experience more magical. Morgen resides in Omaha with her 3-year old dog, Ben, her 9-year old cactus, Virgil, and (for a day) a bird that got stuck in her apartment. She has been frequently spotted playing Bingo and dominating Trivia in the Benson area.

Kelly Chase

Director of Marketing and Advertising

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Kelly is an Omaha native who graduated from Creighton University in 2016 with a bachelor's degree in PR and Advertising. Kelly joined the Strada Healthcare team in 2021, coming from an advertising agency as the Social Media Manager. There, she worked with healthcare clients, leading social media strategies and copywriting for various marketing campaigns. She is excited to grow in this new chapter, where her goal is to help Strada Healthcare grow by breathing new life into the social media channels and other digital and print marketing materials. She has led several marketing initiatives at Strada and is going "heads-down" to find more growth opportunities.

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