About - Strada Healthcare
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Our History

Dr. Joel Bessmer founded Strada Healthcare in Omaha, Nebraska in 2016. His mission was to create a better primary care model that saved patients money and was more efficient for physicians. Over the years, Strada has grown into one of the region’s largest direct primary care networks with more than 50 providers across nine states. Strada’s list of services has grown to now include onsite clinics, near-site clinics, virtual-only care, behavioral health, and more. Our aim today is consistent with our founding: to bring innovative and advanced primary care solutions to the market, while lowering costs and improving outcomes.



Our Leadership Team

Joel Bessmer, MD

Founder & Chief Medical Officer

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A native of Plainview, NE, Dr. Bessmer is passionate about providing the highest quality of health care to the Nebraska community. He is the Medical Director of Strada Healthcare and the founder of Members.MD. Strada Healthcare has been his dream and his mission is to save primary care. He believes Direct Primary Care can do just that and he is a tireless advocate for this type of practice.

Dr. Bessmer is a Fellow of the American College of Physicians. After completing his medical education, he joined the UNMC faculty in 1997, serving as associate professor of internal medicine, associate director of the internal medicine residency program, co-director of the UNMC medicine/ pediatrics residency program and medical director for UNMC Physicians Turner Park Clinic and Baker Place Clinic.

Dr. Bessmer and his wife ​Kathy have sixteen children, and the family loves to spend time on their farm near Blair.​

Michael Wade

President & CEO

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With a career spanning more than 45 years’ experience impacting growth through product development and launch, asset management and re-alignment, and optimizing the infrastructure to improve profits and secure a competitive edge in the marketplace, Mike retired from the life and health insurance industry at the end of 2019. Before joining the Strada Healthcare team as president in 2022, he developed several executive coaching relationships with emerging leaders and maintained a weekly blog of leadership suggestions and insights. Mike’s experience includes serving in every C-suite role, including 7 years as CEO of a leading Michigan-based life insurer. His career began with Ernst & Ernst (now Ernst & Young) following graduation from the University of Notre Dame.

Mike and his wife, Deb, a children’s book author, are enjoying their 46th year of marriage and as much golf as they can fit into their busy schedules.

Lisa Fisher

Chief Operating Officer

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Lisa is the brain behind the heart of Strada. Trained as a nurse with a Master’s Degree in Healthcare Administration, she ensures that the entire experience at Strada Healthcare is positive for our doctors, our employees, and especially our patients. Her expertise in the world of insurance and clinic operations stems from her successful career in BlueCross BlueShield as well as Think in Omaha, Nebraska. Throughout her years at Strada, Lisa has proved that there is no question that cannot be answered and no solution that cannot be reached with dedication, hard work, and a little imagination. Lisa lives on a small homestead farm in Council Bluffs, Iowa.

Ryne Bessmer

Director of Growth

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Ryne is an Omaha native with a passion for healthcare policy and reform. He leads all growth initiatives for Strada Healthcare and develops DPC partnerships with employers, health insurance advisors, and anyone who is passionate about healthcare.



We’re passionate about primary care

We believe that one of the most important aspects of a person’s healthcare experience is a personalized approach to primary care. Today’s healthcare system doesn’t value primary care, and because of this, most people’s experience with doctors consists of 5-7 minute appointments that feel rushed and disconnected. We think that in order for our healthcare system to function at its best, people need a higher-level of primary care: one that is focused on prevention and centered around the doctor-patient relationship.


Our Mission:

We help employers and individuals navigate the healthcare system by centering it around advanced primary care. By doing this, we help our patients lower healthcare costs and improve their health outcomes.